Client: W Hotel Role: Producer, Creative Direction, Creative Strategy
W Hotel has some of the most eventful collaborations. So to my excitement when at Pursuit of Portraits we were able to closed down a whole floor at the Union Square location and hosted a unique installation gallery expanding into every room. After the launch event and the remainder of the installation, people were allowed to book and stay in these unique gallery themed rooms. Curated by our team. The launch event had over 400 guest. W Hotel documented + Interviewed us and distributed along all their 52 locations world wide.
Video by W Hotel
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